Welcome to Robe di Kappa - an upscale, unisex garment collection that marries the effortless style of European streetwear with the timeless elegance of American collegiate fashion. Premium fabrics, clean lines, and traditional silhouettes lend class and sophistication for a look that is luxe yet understated.
About Robe di Kappa
Robe di Kappa is an Italian clothing brand known for its sportswear and casual apparel. The brand was established in 1967 in Turin, Italy, by Maurizio Vitale.
Robe di Kappa continued its ascent in the 1980s and 1990s, becoming associated with both casual and athletic fashion trends of the time. The brand's designs often incorporate bold colors, vibrant prints, and a sporty aesthetic, catering to a youthful and active audience.
Over the years, Robe di Kappa has collaborated with various athletes, sports teams, and designers, further establishing its presence in the sports fashion market. Robe di Kappa continues to evolve and adapt to contemporary fashion trends while staying true to its sportswear heritage.
History of Preppy Style
In the 1920s, students from prestigious institutions like Yale and Harvard adopted a distinct dress code that emphasized a polished and traditional look. It featured tailored blazers, cable knit cardigans, button-down shirts, v-neck sweaters, pleated trousers, and loafers. The style became synonymous with a certain lifestyle—yachting, tennis, golf, and country clubs—emphasizing a refined and leisurely approach to dressing.
During the 1950s and 1960s, collegiate or “preppy” style gained wider recognition and popularity beyond Ivy League campuses. European youth, particularly in countries like the United Kingdom, France, and Italy, started adopting elements of the American trend. It became associated with a refined, understated elegance that embraced quality and simplicity over the ostentatious fashion trends of the time.
Preppy StreetwearPreppy style underwent a transformation in the 1990s and early 2000s. It became more casual and embraced elements of streetwear and hip-hop culture. This fusion of preppy and urban influences gave rise to a new subculture that incorporated elements like oversized polo shirts, hoodies, cargo shorts, varsity jackets, and sneakers, while still maintaining some of the classic staples.
Ametora: Preppy Style Gets an Upgrade from Japan
Japan adopted its own iteration of preppy style called Ametora (literally “American traditional") in the 80s. Ametora showcases a blend of traditional garments such as tailored suits and loafers, interspersed with modern pieces like selvedge denim. Japanese designers took the best of western style – including Americana, streetwear, and collegiate – and reimagined it, adding their unique flair while staying true to its core essence.
Ametora's influence on global fashion can be attributed to Japan's meticulous attention to detail, craftsmanship, and appreciation for authenticity. Today, the style influence can be spotted in fashion capitals across the globe, from New York to Milan, Tokyo to Paris.
Preppy fashion is not just about clothing; it is a lifestyle that embodies sophistication, confidence, and a sense of effortless style. Its versatile nature makes it suitable for various occasions, from casual outings to more formal events. While it has evolved over the years to incorporate modern elements and trends, the core principles of clean-cut tailoring, classic patterns, and luxury materials result in an aesthetic that continues to captivate fashion enthusiasts worldwide.