PALACE KAPPA FOR ALPINE 2023
Introducing BWT Alpine F1 Team’s innovative, contemporary collaboration with skate and streetwear brand Palace produced by Italian sportswear brand Kappa. This collaboration is highlighted by an apparel capsule collection and brought to life through the BWT Alpine F1 Team for the Las Vegas Grand Prix with the official race suits for team driver’s Pierre Gasly and Esteban Ocon as well as team crew technical kits and a special Palace-designed Alpine A523 car livery.
Alongside the collection launch is a hero campaign led by a high-octane film from director Femi Ladi, following a Formula 1 driver as he wakes in a Las Vegas hotel room and rushes for the starting grid of the Vegas Grand Prix. The film features cameos from Palace riders Charlie Birch, Danny Brady, Kanin Garner, Jahmir Brown, and Charlie Young.
Palace’s instantly recognizable ‘Tri-ferg’ logo and Palace Kappa logo lock-up feature across the collection. Key pieces for the collection include a pit jacket, rain jacket, tactical vest and pit shorts, nylon tracksuits and tech polos appear in two colour waves - black & blue with pink triferg colour wave and in beige & stone with blue triferg colour wave. Classic Palace staples such as a hoodie and t-shirt come in all black, blue, tan & pink, all featuring the brand’s logo The capsule is rounded off with two exclusive 9FIFTY curved brim driver caps in matching colour waves by New Era – Official Headwear License Partner of BWT Alpine F1 Team.
The apparel capsule collection is available exclusively at the Las Vegas pop-up located in the Venetian Resort, from November 16th-19th, 2023 and globally at Palace webshop and flagship stores starting November 17th.