PALACE KAPPA FOR ALPINE 2023

Introducing BWT Alpine F1 Team’s innovative, contemporary collaboration with skate and streetwear brand Palace produced by Italian sportswear brand Kappa. This collaboration is highlighted by an apparel capsule collection and brought to life through the BWT Alpine F1 Team for the Las Vegas Grand Prix with the official race suits for team driver’s Pierre Gasly and Esteban Ocon as well as team crew technical kits and a special Palace-designed Alpine A523 car livery.

Alongside the collection launch is a hero campaign led by a high-octane film from director Femi Ladi, following a Formula 1 driver as he wakes in a Las Vegas hotel room and rushes for the starting grid of the Vegas Grand Prix. The film features cameos from Palace riders Charlie Birch, Danny Brady, Kanin Garner, Jahmir Brown, and Charlie Young.

COLLECTION HIGHLIGHTS

Palace’s instantly recognizable ‘Tri-ferg’ logo and Palace Kappa logo lock-up feature across the collection. Key pieces for the collection include a pit jacket, rain jacket, tactical vest and pit shorts, nylon tracksuits and tech polos appear in two colour waves - black & blue with pink triferg colour wave and in beige & stone with blue triferg colour wave. Classic Palace staples such as a hoodie and t-shirt come in all black, blue, tan & pink, all featuring the brand’s logo The capsule is rounded off with two exclusive 9FIFTY curved brim driver caps in matching colour waves by New Era – Official Headwear License Partner of BWT Alpine F1 Team.

Palace says:

“We are so hyped to be kitting out BWT Alpine F1 Team’s car, drivers and pit crew for the Las Vegas Grand Prix: a street race at night in one of the most mental and beautiful places on Earth.”

David Gendry, VP, Alpine Sponsoring, Partnerships and Communications says:

“We are super excited to unveil this unique collaboration with iconic brand Palace together with our partner Kappa®. It was a first for Alpine to work on such a co-project where trendy fashion meets sports brands so perfectly. The creative process and exchanges these past few months have been incredible and it is with great pride that we unveil a unique livery for the A523, inspired by the desert that surrounds Las Vegas. The team will also proudly wear the Palace Kappa for Alpine team kit this weekend.”

Lorenzo Boglione, Vice President of BasicNet Group says:

"We are very proud to reveal this collaboration born from the union of two very important partners for us: Alpine, of which we have been the technical sponsor since the beginning of 2022, and Palace, which joins Kappa for the second time in just two years. The result is a fusion of sport and street style, celebrating the very DNA of our brand and our respective partners, creating a connection between two worlds that increasingly blends with each other."

The apparel capsule collection is available exclusively at the Las Vegas pop-up located in the Venetian Resort, from November 16th-19th, 2023 and globally at Palace webshop and flagship stores starting November 17th.