KAPPA 100 YEARS OF HISTORY

1916

Year

THE ORIGINS

The Young and Ambitious Abramo Vitale, Guglielmo Marengo and Ettore Gaetano Donn set up the company named ’CALZIFICIO TORINESE’

1939

Year

Crisis hits as World War II starts. To support the Allies and speed up production, mass production systems and technology are introduced to knit socks. Calzifico Torinese starts to search and develop coating products to improve the technical development of socks and other manufactured items.

THE SECOND WORLD WAR BREAKS OUT

1951

Year

The Company enters into the Clothing Market. The Company’s new home is built, and would be the headquarters of the Company for over 65 years.

THE REBIRTH

1955

Year

David Vitale becomes the Chief Executive Officer in 1955. Mr. Vitale leads the Company’s merger with Manifattura Tessuti Maglierie S.P.A. Inc. After the successful integration, Maglificio Calzificio Torinese is changed to MCT.

THE COMPANY EXPANDS

1956

Year

With a focus on superior quality, the “K” system is introduced. The “K”, or “Kappa” is a stamp of quality earned on products that pass rigorous quality control and production standards.

THE TRADEMARK

As the “K” mark wins the trust of consumers, it is envisioned into a bigger concept. With further development, the K mark expands into multiple categories – representing superior design, production standards and quality control.

1958

Year

As the “K” mark wins the trust of consumers, it is envisioned into a bigger concept. With further development, the K mark expands into multiple categories – representing superior design, production standards and quality control.

EVERYONE WANTS AQUILA SOCKS WITH THE K

1967

Year

The Company enters into the Clothing Market. The Company’s new home is built, and would be the headquarters of the Company for over 65 years.

‘ROBE DI KAPPA’

1968

Year

At the young age of 23, Maurizio Vitale is appointed as the new CEO of MCT. Maurizo’s dreams are to make Kappa the leading sports brand in Italy and begins an ambitious push to build the Brand.

NEW CEO MAURIZIO VITALE

1951

Year

An iconic logo is born, by chance, and with lasting inspiration. As a photo shoot was taking place for the MCT’s Beatrix Brand, a male and female model are photographed back to back. An underexposed picture crafted the silhouette of a Man and Woman back to back – reflecting equality. It is this point of inspiration where the Iconic Omini Logo is born.

THE WINNING LOGO

1973

Year

With an attention to fine details, and construction, the iconic Kappa Pique Polo Shirt makes its way around the World.

ROBE DI KAPPA LA POLO

1978

Year

With the emerging trend of sportswear, Kappa recognizes the passion of sport and begins to develop and market Authentic Sportswear, guided by the principles of the Brand

SPORTSWEAR

1979

Year

The Italian passion for Soccer, leads Kappa to campaign the Brand across Clubs around the World. Kappa makes its way to the English Premier League, Spain’s La Liga, and the Liga Calcio. Kappa’s commitment to quality and style is focused on Soccer’s most iconic Teams and fabled Athletes.

SPORT SPONSORSHIP

1981

Year

Inspired by America, the Owners come to New York and see the Sportswear and Sports inspiration on the Youth. Kappa makes an ambitious move to cross the Atlantic and sponsor the 1981 New York Marathon – planting it’s feet in the United States.

SPONSORS THE COUNTRY’S TRACK-AND-FIELD ATHLETICS TEAM

1984

Year

As the Brand continues building in the United States, it sponsors the US Olympic Track and Field Team for the 1984 Olympics in Los Angeles, California. A mission begins to combine technology that will support athlete performance, with the highest qualiy, fabrics, and construction that Italian design and technology could offer. A legacy is created for Kappa and the Olympic Team – and history is made by the Team. Iconic Athletes like Carl Lewis, and Florence Griffith Joyner write history that will forever be celebrated in these moments in Los Angeles.

THE LOS ANGELES OLYMPICS : TECHNOLOGY AND DESIGN TRIUMPH

1985

Year

The Company strives for Global success, but realizes it cannot do it alone. The Concept of BASICNET is born – leveraging a network of global entrepreneurs, all linked together by a common Vision and Technology. Rapid expansion ensues, bringing Kappa to markets all around the World.

FOOTBALL FOR THE WORLD

1988

Year

Following the 1984 LA Olympics, Kappa participates in the 1988 Seoul Olympics, now as a Global Brand, across multiple sports disciplines. The longstanding values of the Brand are translated across numerous sports for global athletes.

THE SEOUL OLYMPICS

1999

Year

An Old Dream is realized, and the Italian National Team is signed. The Azzurri are outfitted in Kappa. Kappa’s young designer develops an innovative fabric, designed to keep the Italian Players agile while facing their opponents on the field. Kappa’s “Stop Stopping” jersey supports the Azzurri’s march to victory by giving them a non-tearing jersey as they seamlessly combat their opponent’s challenges on field. Kappa’s reputation in revolutionary design is most notably placed in history at this moment..

AN OLD DREAM IS REALIZED

2002

Year

Kappa’s sponsorship base expands across the Homeland. Technical collections are developed for the Federazione Italiana Rugby, and Kappa deepens it’s technical prowess with the sport of Rugby.

AZZURRI PASSIONE

2012

Year

Kappa’s historical values, innovations and design places it on a global scale across multiple sports disciplines. The designers focus tirelessly on giving every athlete, in every major discipline technical garments of the highest quality that speak to the individuality of each person.

THE EXPANSION OF SPONSORSHIP

2017

Year

Today,our legacy remains well intact, in over 100 countries, on sports teams, athletes and people on the move all around the world.