People on the Move
history of Kappa
History of Kappa
Kappa® was founded as a sock and underwear company in Turin, Italy, in 1916. The Kappa® brand became officially registered in 1967, yet it did not feature the current and infamous Omini logo, the silhouette of a man (left) and woman (right) sitting back-to-back in the nude, until two years later.
Kappa® became a brand dedicated to sportswear and technical sports gear in 1968 and has since been a Top 10 Global Sports Brand. In 1979, the brand (formerly Robe di Kappa Sport) sponsored a sporting association, Juventus Football Club, for the first time. In the years and decades to follow, Kappa sponsored some of the world’s top football teams such as A.C. Milan, F.C. Barcelona and the Italian National team for the UEFA Euro Cup in 2000.
The brand gained popularity five years later during the 1984 Summer Olympics in Los Angeles, when the American Track and Field Team wore Kappa® sportswear and took home a grand total of 50 metals; 26 gold, 15 silver and nine bronze. Today, Kappa® is the sponsor of associations such as the famous football teams A.S. Roma, Fulham F.C., the Jamaican National football team and many others. Kappa® has not limited its sponsorships to football clubs around the world, but also sponsors reputable rugby, baskeyball, volleyball, rally, skiing, golf, fencing and martial arts teams, as well as many sports federations.
Kappa® is unique because we possess characterists such as being nonconformist, flexible, competent, coloured and Italian. Kappa® is truly a global brand
that is available in over 120 countries.